Margate Conservation Area Advisory Group

Margate Conservation Area Advisory Group online

Planning Application: 17 MARINE TERRACE, MARGATE, CT91XJ

with 4 comments

Kent Hotel in its current state. The “Flamingo” signage in the picture was changed this year without any consent.

A planning application has been submitted for change of use of 1st and 2nd floors to 4 No. 2 bed flats, insertion of windows and roller shutter and staircase enclosure to the rear elevation, replacement UPVC windows juliette balconies to front.

Plans are available to view and comment on at
Search for application ref: 12/0329


You can also write to the Planning Officer: Ms Cheryl Macer directly.
Tel: 01843 577138

Margate CAAG Recommendation: Refuse

The former Kent Hotel building, locally known as The Flamingo, is the book-end to Marine Terrace, one of Margate’s most visible architectural features, lining the seafront promenade from station to the Old Town and the Turner Contemporary, forming the first impression that visitors get when coming to Margate. The historic terrace is the backdrop to Margate’s famous main sands, and this building, in particular, is the backdrop to the Clock Tower.

Marine Terrace was built as the “New Road” in 1908, and the Kent Hotel building completed by 1835, as gentleman’s residences.  It was possibly one of the first to be erected on the terrace.

Over the years, the whole terrace has been subjected to neglect and a series of highly inappropriate alterations, making what should be Margates pride into an eyesore. It is essential that this process is reversed and it is through applications for change that this can be achieved.

Kent Hotel with the original shopfront and balcony before it was illegally removed. At the time the building was locally Listed. Photo sourced by the Margate Historical Society.

Marine terrace 1828

The Design and Access Statement refers to an approved application for number 18 Marine Terrace (F/TH/10/0398, May 2010). These plans, unfortunately, were not seen by the Margate Conservation Area Advisory Group. The situation in Margate has changed considerably since that decision. The visitor economy is one of the few sectors that is growing and the built heritage is an essential part Margate’s appeal. The application for number 18 was granted because it was like for like replacement. In this application, this is clearly not the case: there are new windows, new balconies and a new staircase and enclosure, new cladding. These are new works and alterations and will bring another negative change to the visual appearance of the Conservation Area.

The rear of this terrace, including this building, has also been subject to a series of inappropriate alterations, often without planning consent.

In order for Margate’s regeneration to gain momentum, for the aspirations for a developing visitor economy and for town pride, the Conservation Area needs to be treated as a Conservation Area. The rear elevation of this building is also very visible. It is part of the Eaton Road street scape and forms part of the setting of the Dreamland heritage site, so proper consideration should be also taken when considering alterations to the rear.

In the Application Form it states that pre-planning advice was not sought. There is no mention anywhere in the application that the building is within a Conservation Area -perhaps the applicant is unaware of this. This would explain why there is no attempt to look the history in the design statement.

The applicant seems to be under the impression that the upper floors of the building are of recent construction. While there may have been subject some unauthorised internal alterations, the building, including the upper parts, havs been there for a very, very long time. Perhaps the applicant could do some research into their building and include it in the Design & Access Statement.

The proposed UPVC windows are totally unacceptable in a Conservation Area, and even more inappropriate in such a prominent seafront position.

UPVC is an inappropriate material for the historic building and detrimental to the appearance. The proposed UPVC windows and doors do not preserve or enhance the appearance of the Conservation Area and are therefore contrary to national planning policy and must be refused.

Any new windows that are not an exact like for like replacement in design and materials should be conservation grade with appropriate design and materials, in keeping with the period and design of the building. For the design, we would recommend researching historic photographs for the design reference.

The windows in the west elevation are one of the few original features left in the building. These certainly should be retained.

The design of the proposed balcony balustrade is out of keeping with the design and period of the building. They do not preserve or enhance the appearance of the Conservation Area and therefore should be refused.

The building had a large terrace, similar to the ones on Marine drive with distinctive ironwork. The Iron work of the original balcony today sits decaying in a builders yard somewhere on the Pysons Industrial Estate.

If balconies are to be added, we would suggest the applicant recovers the original iron balustrade or, studies historic examples of balcony design, of which there are many in the area, and commissions an accurate replica.

Buildings on such as the Terrace Hotel on Marine Drive had similar balconies.

The New proposed UPVC “weather board” cladding is also totally out of keeping with the building and fails to preserve or enhance the Conservation area.

The location of the bin store is at 1st floor level and at the end of a very, very long walkway. This is impractical. Rubbish collectors will not come up to the 1st floor to empty bins. Wheely bins will not go down the stairs, Anti-seagull bags left out on such a busy pavement would be unsightly and dangerous for pedestrians and a barrier for those with disabilities. A more appropriate location for the refuse should be found.

The Design and Access Statement refers to “inclusive access to the flats”. Access to the flats is only via a flight of stairs. Without lift access, these flats will not be accessible to anyone physically disabled.

In summary:
The proposed windows, cladding and balconies are out of keeping with the period and style of the building.
The proposal fails to preserve or enhance the appearance of the Conservation Area and the setting of Listed and non designated heritage assets.

The Margate Conservation Advisory Group recommends refusal of the application, in line with national planning policy.
Recently the pastel coloured Flamingo signage was replaced with new red and yellow. No planning permission was applied for.

Flamingo last year (2011) The signage seems to have changed. Can’t see a planning application on UK Planning…

Margate CAAG thanks Suzannah Foad for historical research and photographs.

Written by Louise

May 16, 2012 at 10:20

Thanet Press Union Crescent, Margate

with 7 comments

A planning application has been submitted to demolish the historic Thanet Press buildings on Union Crescent, Margate amd to erect a block of 72 flats and 4 houses.

Deadline for comments: 16 May 2012
Plans are available to view and comment on at
 Search for application ref: 12/0252


Application Ref: F/TH/12/0252
You can also write to the Planning Officer: Ms Cheryl Macer directly.
Tel: 01843 577138

Union Crescent with the Grade II listed Georgian terrace on the right and the Thanet Press buildings on the left

The site is within a Conservation Area and surrounded on all sides by Grade II Listed Buildings. To the North the site lines Union Crescent which leads West from Cecil Square, Margates first Georgian Square. Directly opposite  the Thanet Press site there are two historic churches and no. 10 grade II Listed Georgian terrace houses arranged in a crescent. At the Cecil Square end is the grade II Listed Post office building.
To the East, the plot is lined with the backs of a series of of Grade II Listed Buildings facing Hawly Street, Margate’s othe Georgian Square.
To the South, the site faces Prince’s Street. All the other buildings on Prince’s Street are Grade II Listed. They include the rear of a number of Georgian houses the Weslian Chappel and the Theatre Royal.
The Thanet Press site consists of a number of interesting Victorian commercial buildings including the original Thanet press (English Heritage Thanet Press advice report) and a furniture factory for the first “Bobby’s department store in the Northdown Road High Street. Both these businesses were reflective of the economic development of Margate in the nineteenth century and their co-location forms a light industrial site representing the entrepreneurial spirit of the age.
Any changes to the Thanet Press site must be carefully planned in order to preserve or enhance the appearance of the Conservation Area and the setting of the Listed buildings. The proposal destroys the concept of “street” in two key locations in the Georgian new town – Union Crescent and Prince’s street.
Union Crescent and the form of the buildings opposite is a distinctive urban form that defines the street-scape.
The proposed scheme disrupts the conservation area by completely ignoring the traditional urban layout of streets fronted with buildings  and treats the site as a housing estate with tall blocks of flats placed at random angles.
This design approach has proved to be problematic as the communal green spaces have no ownership, and is a totally unacceptable approach in a conservation Area. “Permeability” seems to be a priority of the proposal, but this would further reduce any sense of ownership of the open spaces and and privacy of the dwellings.
This proposal adversely affects the setting of the Grade II Listed buildings in Union Crescent, Hawley Square, Hawley Street, Cecil Square (the first Georgian Square in Margate) and Addington Square; including the Theatre Royal, Post Office, and 2 churches. The proposal would also destroy the sequential historic character of development in Union Crescent, which currently consists of Georgian townhouses, Victorian religious buildings, Victorian and edwardian commercial buildings and the early 20C Post Office – these group to form a valuable narrative in the social development of this part of town. The proposal would eradicate a whole chapter in Margate’s history.- The application drawings do not show the relationship of the proposal in its context. A model, perspectives and other visual aids are needed. Simple elevations  do not show how the streetscape will be effected or the effect on the views of Listed buildings.
 – The existing Thanet Press buildings are part of the character of the Conservation Area and should be retained.
– Whilst not listed as of national importance, these buildings constitute a locally important undesignated heritage asset.
– The buildings offer large open plan spaces, sizeable street frontage, architectural interest, and small-sale industrial interiors which would be suitable for art studios, workshops, mixed-use live-work or education. Even if the site were to be used for accommodation, a solution should be sought that can accommodate dwellings, retaining existing structure and the character of the Conservation Area.PROPOSED BUILDINGS
– The proposed housing estate has no relationship to the street or the buildings of the Conservation Area.
It is as if the designers, Arch-FX, have copied and pasted a scheme from another location. The whole scheme is anonymous and has no distinctive character.  The materials are inappropriate and the design is poor. The proposal fails to preserve or enhance the Conservation Area and is therefore contrary to national planning policy. The proposal represents the lowest possible aspiration for the site and are consequently not in-keeping with the high quality of architecture abutting the site on all sides.- The proposed 6 story buildings are over double the height of the existing structures, out of scale with the surrounding environment, contravene the Councils no-flat policy and would result in overlooking into private dwellings and places of worship and so degrade the existing building stock. This is overdevelopment- The proposed buildings would negatively affect significant views within the conservation area, blocking the 200 year old views, such as those from from Listed buildings in Hawley Square or from Pump Lane with unsightly, inappropriate modern blocks of no architectural merit.-  The scale of the site and its sensitive location in the Conservation area may benefit from  the expertise of a qualified architect, perhaps one with a track record of successful developments in sensitive heritage areas.

– The developer may wish to undertake an assessment of views in which their site forms a significant part by following the guidance in “Seeing History in the View” published by English Heritage. This recommends picking a particular view and assessing it’s importance, the heritage assets contained in it, and the impact of a particular site.

They may also wish to consult English Heritage Guidance on the Settings of  Heritage Assets.

Image taken from the design and access statement showing the proposed design design compared to the existing buildings opposite.

The site was a great asset for the town because it provided much needed employment. Thanet Press, until last year, employed over 70 people and created secondary employment for many more in the area. Employment use should be retained.
Studios, workshops, education could be a more sustainable use.While Margate has an over supply of housing- there are 870 empty dwellings in Margate old town and Cliftonville West.
Studio Margate and Thanet in general, lacks jobs. (add our record-braking unemployment stats …)There are a number of potential organisations that would like to move to Margate that would bring employment. We are informed that Canterbury Christ Church University and Acme Studios are among those organisations looking for sites in Margate.Parking and traffic as a result of residential use will be problematic.According to the application, residents will be using public transport, so parking is not provided. A condition should be placed that the new houses will not be eligible for Resident Parking Permits, to avoid the developers passing the impact of parking onto the surrounded streets. Union Crescent is a busy road and a main bus route. The road has serious bottle-necks, obliging cars to stop and give way to oncoming vehicles. The parking arrangements proposed on Addington Crescent will reduce the width of the already narrow road. This could cause major problems to the Cecil Square junction.Creating more dwellings without creating jobs will not reduce the housing waiting list, but revert Margate into a dumping ground for the unemployed pushed out by London Boroughs, putting even more strain on our overstretched services.

The Government benefits policy with recent news stories regarding the borough of Newham’s plans to send unemployed poor to poorer areas in the country where there are no jobs is a major concern.

Change of use would irrevocably damage the character of this part of the conservation area where mixed commercial and residential use has always form part of the townscape

This application for change of use follows an unfortunate recent decision to allow residential development on the neighbouring Grade II Post Office site, which was partly based on mis-information that the Post Office site had been marketed and that no commercial interest had been forthcoming. There was, in fact, evidence to the contrary.

The loss of commercial space from the Conservation Area in this manner both hinders the economic viability of the conservation area increasing the degradation of the historic environment and sets a worrying precident for future development of large sites in the town centre.

The proposal is short-sighted in the context of the current regional growth fund business-creation drive.

Lack of protection and enhancement of existing buildings in a Conservation Area contravenes national planning policy
Over development
Poor architectural quality
Adverse effect on Listed buildings
Adverse effect on street-scape
Loss of original street plan
Loss of undesignated heritage asset
Unacceptable change of use

As a point of interest:

CAAG members believe that up-to-date Conservation Area Appraisals would offer comprehensive guidelines on acceptable development in Margate Town Centre and Margate Seafront, saving considerable time, money and effort for developers, Council Officers and members of the public in conceiving, proposing, reviewing and challenging applications.

Proposed Union Crescent elevation.

View of the site from Addington Street with the Grade II listed Theatre Royal, (Britain’s s second oldest provincial working theatre) entrance on the left. The proposed blocks of flats will fill the sky in this photo and provide a totally inappropriate backdrop to the Georgian context.

site boundary outlined in red

proposed location plan showing the layout of streets lined with buildings replaced with blocks of flats

Traditional street layout replaced with blocks of flats in green space. A failed model.

 Le Corbusier planned to demolish the historic centre of Paris with streets lined with buildings and replace them with modern blocks of flats in green space. The vision was not realised and the old buildings of Paris have survived.

Written by Louise

May 15, 2012 at 11:28

Union Crescent

with 3 comments


Union Crescent, Margate

An application has been submitted to modify the windows of  5 Union Row.

Search for application 11/0424  on

The application is so poor that Planning Officers are struggling to understand even which windows the application refers to – it is a mystery how the application was validated, missing compulsory items, such as a design and access statement or a legible elevation.

In the past, terrible alterations have been made to some of the houses in the row. However, the terrace is still legible as a whole and could at some point be restored to it’s former splendor. Every effort should be made to ensure the terrace and its buildings are preserved or enhanced.

The buildings are within the Conservation area and Grade II Listed

From the English herirtage listing:

“A crescent circa 1800. 4 storeys and basement with area. Originally stock brick but now many are stuccoed or pebble dashed. Stone coping. 3 sashes each with some glazing bars intact. Left side doorcases have rusticated surrounds, semi-circular fanlights, some original panelled moulded doors and area railings with urn finials. No 4 has a balcony with verandah on 1st floor, now missing from all other houses in the crescent. Nos 3 to 12 (consec) form a group”

3 to 12 Union Row, Union Crescent, Margate

Number 9 has had it’s  1st floor full length windows reduced in hight. Numbers 11 and 12 have had one of the three 1st floor windows reduced. These are totally inappropriate modifications and should not be used as a template to follow.

If windows are changed, they should be reverted back to the original full length 9 over 9 sashes, with detailing to match the existing original examples in the terrace. Number 10 is a perfect example.

The CAAG members are holding their breath in anticipation for the officer’s decision….

Written by Louise

August 20, 2011 at 15:36

Posted in Uncategorized

Margate CAAG Comments on Arlington House Proposal

with one comment

Margate Conservation Area Advisory Group official comments on proposal ref: F/TH/10/1061 to erect a 7500m2 superstore and external alterations to Arlington House will come before the Planning Committee on the 15th of June 2011 at 7pm. The outline plans are viewable at  enter the reference F/TH/10/1061 .
Arlington Tower
Arlington Tower is one of Margate’s most significant  non designated assets. It is historically significant and an iconic example of Brutalist architecture.

The proposed UPVC windows are chunky and inappropriate. The profile of the windows that open is much wider than the fixed glazing. This is aesthetically unpleasant and detracts from the character of the building.

The computer visualisation, which showing what the windows would look like, is misleading, and therefore unacceptable. It does not match the plans and should be re-done to reflect the actual proposal.
The proposed windows are a poor solution compared to the high quality original windows.
A high quality solution with slim profile frames and no difference between fixed glazing and windows that open should be proposed. They shouldn’t look worse than the original windows.
Tinted glazing and UPVC framing would be out of keeping with the distinctive Brutalist style and period of architecture.

The new proposal without the dark metal sills is in keeping with the original design.

Concrete Treatment
The treatment to the concrete appears to be successful.

The brilliant white will make Arlington Tower stand out more than it does at present.The contrast between the horizontal fenestration and concrete is a fine balance. If the glass were to be tinted, the vertical wave rhythm on the facade could be dominated by black and white horizontal strips of concrete and glazing.The proposed UPVC windows intervalled by the chunky opening windows is an unwelcome downgrade to the appearance of the tower.

Top Canopy
The whole top canopy seems overbearing and out of place.
The structure proposed to hide the ariels and structures randomly placed on the roof detracts more from the building than the ariels themselves.

The proposed lighting of the new top canopy is reminiscent of “1980’s Los  Angeles”  or a “Ford Fiesta with UV lights underneath and a big tail fin welded on the back”. The vertical strip of light facing the sea could be an interesting addition.

The lobby/atrium would be problematic is non residents were able to enter the communal areas, especially if there was no longer a concierge. If the 1st floor were to be occupied by a doctor’s surgery, would the patients be able to enter the tower?

Retail Units (at the base of Arlington Tower)
This is designed as a single unit with 2 doors. The suggested use is “Doctor’s surgery” but as the NHS is not interested, we need to consider this on it’s merit as a generic retail space.

We know from precedents in Margate that there is little demand for large retail space. The unit could be divided into smaller units. Each would require signage and an entrance – there is no space or specification for signage in this proposal.
Signage needs to be defined as a unified feature , such as a signage fascia, to avoid the disgraceful random un-enforced traincrash of signage we have on the seafront. The proposal is for a clear glazed “active shopfront” This needs to be enforced with planning conditions to avoid it becoming a vinyl print patchwork and make sure that we don’t see the backs of fridges or shelves, as happens in many retail spaces.

Mezzanine (The floor between the retail level and the residential tower)
Will setting back the retail units expose the mezzanine level with it’s ugly windows?
Building Adjacent to D- scale/mass. This is “massive”. It needs to be reduced in hight or stepped down toward the corner to allow for better views to and from the station and to maintain the slender vertical thrust of the tower.

The front elevation of the proposal has no architectural merit. It seems to have no relation with anything around it: The iconic Arlington tower, Grade II* Listed Dreamland Cinema, the Grade II Listed Station, the Grade II Georgian buildings of Buenos Aires terrace… Even the plan shape with the cut-off corner seems to be unfitting to end what was once a georgian terrace.
The bulk of this part of the proposal changes the relationship between tower and surrounding skyline. The slender tower appears embedded in a massive bulky building. this detracts from the  appearance of the iconic and historic landmark non designated asset that is Arlington Tower.
The proposal also detracts from the views between station and seafront, impacting on Turner/Droit House/beach and the Marine Drive skyline- especially the relationship with the Grade II listed Dreamland Cinema, which, once a statement, now appears dwarfed by this non-descript proposal.

Facade (station side)
The signage is massive. It is out of scale for an urban street setting, surrounded by Listed and non designated assets and one of the country’s best views.

The scale of the signage is more suitable for an out of town retail park, designed to be seen from a motorway from fast moving vehicles than a town street.
Signage needs to be determined and conditions imposed. It is to big a feature to leave it as a 50 meter long advertising hoarding.
The scale of the superstore The slogan on the facade is an incredibly overbearing corporate presence on the streetscape.
If the facade cannot stand on it’s own without a slogan, then it should be made more architecturally interesting.
The relationship between the retail unit and the approved housing opposite (planning application F/TH/09/1041) needs to be considered. We have not seen a section showing this.
Essentially we are building a new street in Margate and it needs to be considered as such.
What effects such as light pollution and overlooking will the proposed retail building have on the living conditions of the approved dwellings opposite?

Facade (Dreamland side)
The proposal of metal panels painted in a patchwork of different bright colours is an absolute blight on a gigantic scale. The kind of decorated facades  seen in 1960’s Eastern block countries.The concept of Dreamland is that of vintage rides in a park, or pleasure garden.What would help is a living wall. That would be beautiful, sustainable and ad some green to this mass of concrete.

Why not a green roof?
The roof is massive. We already have a massive asphalt carpark, a big concrete building. In Google earth this part of Margate is a massive nature free area.
Why not give something to soften the views from above and create an environment welcoming to wildlife and pleasing to the eye.

Impact on Seafront Public Realm
The impact of traffic on the seafront will be detrimental to the regeneration aims of the town.
The heavy loads of traffic the applicant says the superstore will attract will create a barrier of noise, air pollution and safety issues between town and sea. This will be unpleasant for residents and for visitors who we are supposed to be encouraging to walk from the station to the old town and Turner Gallery.

Written by Louise

June 10, 2011 at 18:31

A plan for Arlington

with 25 comments

Article and pictures copyright Sam Causer Studio 2011.

The Vision

Russell Diplock’s 1960s vision for Arlington Square united beach, cars, shopping and living to create a civic space with pride and optimism. There were some negative aspects which need to be put right and the space has been treated badly.


Arlington Square fenced off, shops closed down.
Margate visitors can’t access the car park.
No way in to Arlington House from the square.
Result: Dereliction.

Step 1:
Clean and refurbish Arlington House

Step 2:
Re-use, adapt and clean existing concrete structures.
Retain roof-top carpark for Arlington House residents and Margate visitors.
New, locally sized supermarket with entrance off Arlington Square.
New lifts and stairs to rooftop parking from Arlington Square.

Step 3:
Provide direct access from carpark to beach via public retail space.
Refurbish and extend retail units for mix of shops and cafes.
Create garden terrace for Arlington House residents over parade of shops.
Install Canopies for rain and sun protection.
Result: Local economy, active townscape, visitor amenities, social cohesion.


It has been done before

Brunswick Centre , London 2005

Brunswick Centre, London today

This article is available as a PDF.

The outline planning application F/TH/10/1061 to erect a 7500m2 superstore and external alterations to Arlington House will come before the Planning Committee on the 15th of June 2011 at 7pm. The outline plans are viewable at  enter the reference F/TH/10/1061 .

Written by Louise

June 7, 2011 at 13:50